Dacia Duster project was born from the simple assumption that there is a real need in the world of affordable, comfortable and rugged 4 × 4 class which is currently not well served. Aware of this difference, the Renault group decided to all-terrain vehicles aimed at the beginning of the emerging markets to develop. needs of European customers are also thought at the beginning of the project.
Emerging Markets (Russia, Brazil, etc.), the middle class eager for a modern car that reflects their own social status. At the same time they want a powerful car that is reliable, versatile and able to stand the climate and conditions that may be difficult and several (long distance, difficult terrain, use of large settlements). Current bid dominated by imported SUVs, which are often priced beyond the means of the middle class.
2010 Dacia Duster Side 580x386 wallpaperIn Europe, said the success of Dacia, the demand for modern, reliable and affordable cars. Although the current set of 4x4 and SUV are quite prevalent, it ignores the requirement for a functional and affordable all-terrain vehicles, SUVs, instead rather expensive and often not suitable for off-roading.
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